Setting The Goals

When I started this blog over a year ago, I started with the purpose of writing about my quest to push one million dollars in CPA commissions in a one month period.

For the last year or so, it seems like I have been so unfocused jumping from one project to the next that I somehow missed trying to achieve this goal.

With the launch of PPCF 2.0 early next year, I have been back in the trenches for the last few weeks cranking out campaigns with a lot of testing and tracking.

Sometimes in order to achieve the results that you want, you need to look at your numbers and just do the plain math to realize what is needed to achieve an objective.

Let me give you an example for one of the affiliate networks I deal with.

Over the course of the last three weeks, I have generated 36,793 click-thrus and $12,888.00 in affiliate commissions

This works out to about $0.35 per click and an average of 1,672 clicks per day (22 days so far).

Now there are two quick ways of making *more* affiliate commissions.

1. Increase the traffic

Now, if you look at math and simply double the amount of clicks to 3,344 (1,672 x 2) and assume that the quality of traffic remains the same, then you have effectively doubled your average commissions to make $1,170 daily (3,344 x $0.35 EPC).

You can increase your traffic by bidding on more keywords or starting additional traffic on more traffic sources.

2. Improve the quality of traffic

You could work with the existing traffic and try to get it to convert better. You can do this by writing more specific ads or changing your landing pages to *better* presell the prospect.

I have been working diligently on *both* these aspects and figure to double my average daily traffic in the next 48 hours.

I have been adding more keywords on Google, Yahoo and MSN. I have also been split-testing landing pages for almost every ad group.

Spliy-testing is a serious pain in the ass, but can make a difference between a money making campaign and a money losing campaign.

I will keep you posted.

Gauher