Rabu, 14 Januari 2009

Almost Screwed Over

These things happen.

I got a call from one of my affiliate managers telling me that one of their advertisers is concerned about the quality of my leads.

This campaign was generating me about $1,500 a day and when he told me to pause the campaign, my stomach turned.

He said tha advertiser would get back to me with a reduced rate per lead and try to work with the traffic.

I was generating an earnings per click of (EPC) of around $0.28 for every click I was sending.

Instead of sitting around biting my nails, I started rediecting the traffic to other related offers. I tried almost five other offers with dismal results. The best I could get was an EPC of $0.02.

Then by fluke, one of my other affliate managers called me to see what was up. I told him that I needed a campaign in this particular vertical (industry).

He told me to try a certain offer and jacked up my CPA rate well above the street price.

Well I can tell you that I am totally stoked.

I am generating an EPC of $0.53 on this offer, which is almost double the EPC of the original offer.

Of course I was concerned that this advertiser would shut me down because of the traffic quality, but my affiliate manager called me and told everything looks good so far.

Sweet.

This should make you think… are you getting the best EPC for your traffic?

Cheers!
Gauher

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