Rabu, 14 Januari 2009

Going Lateral

Okay, just cleared over $8,400 yesterday with a 57.1% gross margin. Sweet.

I can feel those $35,000 days coming soon.

This was due to a increase in traffic from Google Content network as I started adding a ton of additional ad groups to each campaign.

The key is to really add a lot of lateral related ad groups.

One of the best tools I use to generate other lateral markets related to what I am offering is to use

http://www.kwbrowse.com

For example, if you type in the “word” diet, you also get ideas to start targeting health and fitness related keywords.

Now in my previous post I wrote and image ads on the content network.

Split testing rules STILL apply.

You should have two variations of the same banner size rotating so that you can delete the weaker performing one and continually optimize your banners.

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