Minggu, 07 Juni 2009

PPC Bully 2.0 Webinar

I just conducted a webinar with the creator of PPC Bully 2.0, Emil Paz. I am asked him to show my readers how this tool works and how it can help them launch profitable PPC campaigns.

You can watch the replay here:

Feel free to leave your comments.

Gauher

Selasa, 02 Juni 2009

Tonight's Webinar

Here is the registration link for tonight's
PPCF 2.0 training webinar at 9:00 pm ET:

https://www2.gotomeeting.com/register/882415818

I will be covering Modules 13 & 14 in this webinar.

There is a nice success story in the forums with
a new member who made close to $3,000 in profit
during his first month.

http://www.payperclickformula.com/members/forums/viewtopic.php?t=2912

I hope you post your success story soon.

Cheers
Gauher

Selasa, 26 Mei 2009

All The Video Footage Is Now Complete

Just quick note to let you know that the all of
the remaining DVD footage of the PPCF 2.0 live
event are now up in the members area including the
PPCF mastermind that occurred after the event.

Some of the info revealed is absolute killer
tactics.

You can view this by logging into the members area:

http://clicks.aweber.com/y/ct/?l=P9ciZ&m=1aI8.oB8kbfFpL&b=PqlcRKA16tT4.I9QzI2WUA

For people who are having trouble watching the
videos online, you will soon be able to get the
videos on physical DVDs. I will send details
shortly.

***

Webinar #6

There is a training webinar tonight at 9:00 pm EST
and I will be covering modules 11 and 12.

You can still register at:

http://clicks.aweber.com/y/ct/?l=P9ciZ&m=1aI8.oB8kbfFpL&b=GHznTHVGLA9I3CQ.6GeN.Q

Module 12 is important because it teaches you how
to get free traffic to your CPA offers using
organic traffic.

If any of you are using blogs to promote CPA
offers, I highly recommend that you download Jeff
Johnson's free Wordpress traffic tool that helps
you get more free traffic quickly.

It takes only minutes to install:

http://clicks.aweber.com/y/ct/?l=P9ciZ&m=1aI8.oB8kbfFpL&b=uMP009zrP9eQjYvfKkzcjg

If you are struggling to make money in CPA
marketing so far, I will address those issues at
the start of the call.

***

PPC Bully 2.0

I am now playing around with my membership at PPC
Bully 2.0 and it so far looks like a promising
tool to quickly locate winning CPA offers.

I will be sending out a *complete* review of the
tool and whether I believe that this is a
worthwhile for PPC Formula members to buy
before the launch.

They have just released a new video covering a
topic that I have been preaching about in PPCF
2.0, which is the potential of international
traffic.

Check it out at:

http://clicks.aweber.com/y/ct/?l=P9ciZ&m=1aI8.oB8kbfFpL&b=YKJPVwX5P92MQmCDsx8VEg

Selasa, 12 Mei 2009

I Wish I Had This Six Weeks Earlier

Ever wondered how to pad your profits by adding great backend
products during the selling process?

When I launched Pay Per Click Formula 2.0 about 6 weeks ago, I
included a backend one-time offer during the selling process and
made an additional $150,000 in sales.

But I *really* wish that I had the LaunchTree course in my hand
before I launched because I believe I could have made an
additional $200,000 during my launch.

http://clicks.aweber.com/y/ct/?l=7z4ol&m=1dYKeTmZ6eT3pL&b=OHlKFL6ePyKu6s7xTXNF0g

On Tuesday morning, you will be slammed with emails from
marketers promoting the LaunchTree course who have never even
seen it.

I have seen majority of the course because I demanded that the
send it to me - and they did a few hours ago. ;)

I have met a number of people who are not big fans of Anik
Singal or Mike Filsaime because of their aggressive marketing
styles.

But there is no disputing that they have created multi-million
dollar businesses using the LaunchTree strategies.

So love them or hate them, you could still learn quite a bit by
just observing what they do.

For the first time, they have revealed how they do it in their
LaunchTree course and they are only charging $77 for it.

I have read all the content and this is a very reasonable price
to charge for it.

Most people who buy the course will not do what it teaches
because it is very in-depth and requires quite a bit of work to
set up your own Launch Tree.

But if you are willing to put into play what they teach, you
could literally build a six-figure business in short period of
time.

I have put a short video explaining the course along with my
bonuses that compliment the course.

http://clicks.aweber.com/y/ct/?l=7z4ol&m=1dYKeTmZ6eT3pL&b=OHlKFL6ePyKu6s7xTXNF0g

Best wishes,

Gauher Chaudhry

Kamis, 07 Mei 2009

What's Your Story?

One of the most powerful methods of selling
anything online is by telling a story.

People are captivated by stories and love
listening to them.

And if you have a good story to tell, it can not
only help you to sell a ton of your products or
services, people will *also* pay to hear a story.

For example, if you look at Hollywood movies, they
are simply just stories.

Last weekend, the new movie "Wolverine" took over
$87 million in gross movie receipts.

One of the best story tellers in the online
marketing arena in my opinion is Frank Kern. He
uses videos to tell his story and in fact, there
usually is some sort of symbolic reason behind
the theme of his videos.

For example, a while ago he did a series of videos
that started with him driving his car and ending
with him at the beach.

If you followed closing, the message that he was
trying to get across with him ending at the beach
was that he had reached his *final* destination.

If you look at the videos being done currently
behind the guys at LaunchTree, you can see that
they are also trying to tell a story.

http://www.gotrackthis.com/go/go.php?c=lt

Heck, they go as far as making their first video
look like a Hollywood movie premiere.

What is your final destination online?

Since you are on my list, it is obvious that it is
to make money online.

And it doesn't matter if you don't have a product
or service to sell. You can apply this to
affiliate marketing.

Since I am involved in CPA marketing, I have seen
a countless number of flogs appear promoting
dieting related offers.

What is a flog?

It is the short term for "fake blog."

Many people have set up *fake* dieting blogs
telling a story in order to get people to fill out
the dieting CPA offer that can pay the affiliate
as much as $40 per lead.

Some of these affiliates go as far as even faking
the comments.

Here are a few examples:

http://jennysdietblog.com/

http://nadiasdiet.com/my/story/weight-loss.php

http://debbiesdietblog.blogspot.com

These blogs are fake with pictures of women who
have never used dieting supplements like Acai
berry.

These fake blogs are not only unethical and
illegal, the FTC has now started to crack down on
these type of misleading blogs.

But the fact remains that these type of blogs work
extremely well because they tell a story.

I know some affiliates who were generating over
$100,000 a day in affiliate CPA commissions with
these type of blogs.

This just stresses my point that stories work.
And if you can make them work doing it *ethically*,
you could make a ton of money.

Check out the video from my PPCF 2.0 online
presentation last month and how I share how
effective this method can be.

http://www.payperclickformula.com/blog/?p=56

I welcome your comments.

Selasa, 28 April 2009

I Almost Forgot

AffiloBlueprint 2.0

I made a boo boo.

I sent out an email to my main list last week
announcing a special webinar that I completed over
the weekend with Mark Ling

I forgot to invite my PPC buyers and you would
only have heard about this webinar if you were on
my Cool Cash Ezine list.

If you have not signed up to my main Cool Cash
newsletter, please go to:

http://clicks.aweber.com/y/ct/?l=P9ciZ&m=1dQ0ZNrtrbfFpL&b=nj44fMU5eNsfWZad91RqIg

I teach other things about Internet marketing
outside of PPC and PPV on this list.

I should have invited you because the webinar
revolved around natural SEO, which fits in nicely
with the organic SEO module in PPCF 2.0 (Module
11).

Mark surprised me a few weeks ago when he showed
me a web site about haircuts that gets 3,000
unique visitors a day from free organic traffic.

Lets do the math if you were to buy this traffic
from Google Adwords at an average click of $0.20.

3,000 x $0.20 = $600

If you were to pay for this traffic, it would cost
you $600 a day (assuming a modest $0.20 click
cost) or over $215,000 a year.

I recorded the webinar that shows you how he did
it and if you are interested in watching it, you
can see it right here:

http://clicks.aweber.com/y/ct/?l=P9ciZ&m=1dQ0ZNrtrbfFpL&b=hIs5dOuC9H5plcV828ZvYg

This webinar is chalk full of great info and was a
promo call for Mark Ling's Affiloblueprint product
that he is launching today at 6:00 pm EST.

The product costs $197 and is a 12 Week intensive
course the teaches you how to pick a niche and
build natural, email and PPC traffic to those
niches.

Do I think you should buy it?

Yep, because anytime you can learn how to drive
*free* traffic to your CPA offers from a reputable
source, you should take advantage of it.

But as a PPCF customer, the main reason you should
buy it is because of my killer bonuses.

Bonus #1: Social Media Traffic To CPA Offers

Mark Ling and myself will host a webinar where
Mark will teach you how to take advantage of
social media (web 2.0) web sites and drive a ton
of free traffic from these sites to CPA offers.

Bonus #2: Pay Per *Text* Formula Home Study Course

A month ago I held my sold-out PPCF 2.0 in Toronto
and I did a presentation on a source of traffic
that is not talk about widely or even has much
competition.

I have a physical home study course called Pay Per
*Text* Formula that teaches this form of traffic
that I will ship to you when you purchase thru my
affiliate link.

I have no plans at this time of selling this course on its own.

I have created a special video for you to watch
that explains everything:

http://clicks.aweber.com/y/ct/?l=P9ciZ&m=1dQ0ZNrtrbfFpL&b=TvnO9nIAVx8wZLmBVfbL.g

If you decide to purchase today, send me your
receipt with FULL mailing address, so that I can
ship you the Pay Per Text Formula course.

This same offer is going out to 2,000 PPCF
customers and over 55,000 readers on my other lists.

I fully expect that the 250 Pay Per *Text* Formula
courses to sell out in the first hour.

Secure your copy at 6:00 PM EST today.

Regardless if you buy AffiloBlueprint 2.0 or not,
make sure you watch the free webinar for some
great free SEO content.

Cheers,

Senin, 27 April 2009

PPVF It Has Started

Although Zango is bankrupt, it looks like another
company will be buying and continuing their PPV
business. I would still maintain a low balance in
your Zango account at all times... just in case.

I will keep you updated on any new developments.

***

PPV Seminar Videos

I have replaced most of the PPV Seminar videos
located in the members area with higher quality
videos for better picture and audio. The only one
remaining is the first video, which will be
replaced in the next 24 hours.

***

PPVF 2.0

I have started to build the PPVF 2.0 section as
you can see the members homepage has now changed.
I will start building it in the next few days, so
you will not have to wait weeks for the new
content.

***

PPV Dominator

For older members who do not own PPV Dominator,
you can now grab it for $97 from the members area.

If you purchased PPV Formula in the last 30 days,
you would have received PPV Dominator, so you do
not need to purchase it.

PPV Dominator is a full URL rotator and
keyword/domain harvesting software tool. You also
get access to 4 killer PPV teleseminars that I
did when PPVF first came out.

You only have 7 days to get it at this price.


Cheers!

Minggu, 26 April 2009

Here is Your Money Making Blueprint

If you could get your hands on a blueprint that
would help you generate $10,000 a month, how fast
would you go through it?

I highly recommend you check out this video to see
how you could follow a similar strategy to create
a portfolio of highly successful affiliate sites
that you can grow into your primary source of
income.

You could do this with CPA offers.

Check out this great video at:

http://clicks.aweber.com/y/ct/?l=7z4ol&m=1dYXovSPveT3pL&b=91nf_htY1EGdNRurYy_9Xw

I will also be conducting a webinar with Mark Ling
who is the creator of this system on:

Saturday, April 25th, 2009 at 10:00 pm EST

It was initially just going to be a recorded
webinar between Mark and myself because
of the weird timing.

But for those of you who may have questions
to ask Mark, here is the registration link:

http://clicks.aweber.com/y/ct/?l=7z4ol&m=1dYXovSPveT3pL&b=cJcRF4K9gHkIV2OYA4EbjQ

I will record the webinar for people who can't
make it.

Cheers!

Rabu, 22 April 2009

Zango Has Gone Bust

Sorry I have not sent a PPV update in a zillion
years.

First, Zango has gone bankrupt as of April 21,
2009.

http://www.theregister.co.uk/2009/04/21/zango/

If you still have deposits in Zango, you might
want to start depleting them quickly before they
close their doors.

This is a huge blow to the PPV industry as Zango
controlled a lot of PPV traffic.

***

The rumours of a Pay Per View Formula 2.0 course
are true.

It was supposed to be released at the end of this
month, but will be delayed for a while with the
demise of Zango.

I will write about new sources of PPV traffic in
the new course.

All existing PPVF 1.0 customers will be upgraded
for free when it comes out because I am a nice
guy.

For PPVF 1.0 customer who do *not* have PPV
Dominator. You will be able to grab a copy for an
upgrade price of $97 for a limited time period.

I will place a link in the PPVF 1.0 section
shortly for the $97 special price.

Thanks for your patience.

Best wishes,

Minggu, 19 April 2009

The death of zip/email submits

I've been doing this business for more than 2 years with consistent success... and I've completely stopped promoting these offers.

Why? Because the offers are garbage. The advertisers are abusing these lists and not letting people opt-out. Additionally, prizes are rarely fulfilled in the way they are advertised. We all know that.

To make things worse, these days if you promote anything that does not add value it makes the game more difficult for you because traffic sources will flag your account. If you owned Google wouldn't you do the same? I would.

If your traffic stops every 3 months... that's not a "business".. What most people are doing is resorting to tools or tactics to game the system. All that does is creates more scarcity in your mind and reinforces your short-term thinking.

Social media is also making everything transparent. In the near future the only people that will survive are the ones adding value. That's what good marketers do - add value and solve problems.

Don't get me wrong... CPA is the future of online advertising, and it's good practice to run simple offers that convert easily. I say we all need to get more creative and find offers that are quality. All you have to do is ask your affiliate managers.

As marketers we have to deliver on our promises. That will ensure we have success for YEARS instead of weeks or months... and that will enable us to build real business and make the internet a better place.

What can you do immediately to start adding value and thinking long-term?

PPC Software Bundle

Many older PPCF customer have been asking me how
they can get their hands on the software bundle of
LP-Gen-X, Ad Grenade Extreme and Xtreme
Conversions that I currently offer on the PPCF 2.0
sales letter.

If you log into the members area, you will see a
link at the top for a $349 special price for all
three programs. This link will only stay active
until April 23, 2009, so if you missed out and
want to grab this software bundle, here is your
chance.

http://www.payperclickformula.com/members

LP-Gen X and Ad Grenade Extreme were
*specifically* created for Pay Per Click Formula
customers as they have advanced features over the
basic versions being sold for a lot more.

I make absolutely no money on this deal. This is
the cost price that the creators will allow me to
sell it to my members for.

***

Webinar #2

The next scheduled webinar is for this Tuesday,
April 23, 2009 at 9:00 pm ET and covers modules 3
& 4.

Please register at:

https://www2.gotomeeting.com/register/293703987

All webinars are recorded and will eventually be
transcribed.

These webinar trainings are important as I go
through all the modules and live case examples.

I also include the MP3 files for each call so that
you can listen to the webinars while in the car or
on your iPod.

***

Million Dollar Blog

The million dollar blog is back up and I will
shortly start blogging about my journey to
cracking the $1 million CPA commission mark in a
one month period.

http://www.payperclickformula.com/members/blog

***

Affiliate Program

As a PPCF customer, you also have the the right to
participate in the PPCF affiliate program.

You get a whopping $648.50 commission for every
sale that you make.

If you haven't joined yet, please go click on the
"Join Affiliate Program" link inside the members
area.

Best wishes,

Gauher Chaudhry

Kamis, 16 April 2009

Getting Back On Track

OK Guys/Gals,

With the PPCF 2.0 launch officially over, it is time to get back on track and working on campaigns to get to the one million dollars per month mark.

I will start posting here with my results when I get back into the groove.

Cheers
Gauher

Minggu, 12 April 2009

Last Chance And First Webinar

Quick update.

Pay Per View Formula

Pay Per View Formula will not be available after
midnight tonight EST (Apr 10, 2009). Here is your
chance to grab it at a crazy low price of $497
with a free upgrade to 2.0.

The price will move up considerably after tonight
and please don't email me begging me to let you
buy it after today.

You can grab your spot by logging into your PPCF
account and you will see a link in the members
area.

http://www.payperclickformula.com/members/ppvf.html

***

The first PPCF 2.0 webinar will be on Tuesday,
April 14, 2009 at 9:00 pm EST. I will send you
registration information shortly.

***

Software

If you ordered the software version of PPCF 2.0,
which includes LP Gen-X, Ad Grenade-X and Xtreme
Conversions, you need to contact the respective
creators with regards to getting your licenses.

That information was on the thank you page
after you placed yoru order.

If you are *still* having problems getting your
software, please contact me.

***

Ad Grenade-X

For previous PPCF members who do not have Ad
Grenade Xtreme, you can get it for a discounted
price of $97 in the members area.

Just go to the "Tools & Resources" page for the
discount link.

Rabu, 01 April 2009

CPA Empire Caught Stealing Traffic

The affiliate network CPA Empire was caught stealing traffic yesterday, according to one of its affiliates and the affiliate news blog Affiliate News Press. The company allegedly cloned one of its affiliate landing pages in order to steal traffic.

The affiliate had signed up for CPE and was promoting an offer for beauty products via a custom landing page and was making over $1000 a day. Soon after, his conversions dropped and he was told the advertiser wanted him to stop promoting.

He then discovered via a Google search that someone had cloned his landing page. There's where his traffic went! Upon viewing the html he discovered that CPAE was responsible and was trying to cover it up, costing him thousands of dollars.

Senin, 30 Maret 2009

Are You Curious?

I am getting a ton of emails regarding the launch
of my home study course Pay Per Click Formula 2.0
that will train you to start making thousands of
dollars a month with CPA offers using pay per
click traffic.

I have posted an MP3 of a prelaunch teleseminar I
did two years ago when I first launched Pay Per
Click Formula.

This will help answer any questions that you may
have about the course and CPA marketing in
general.

And if it doesn't, feel free to post your question
on the blog.

You can listen to the entire call by going to:

http://www.payperclickformula.com/blog/?p=50

The course will launch tomorrow (March 31) at
12 pm eastern standard time at:

http://www.PayPerClickFormula.com

Best wishes,

Jumat, 20 Maret 2009

An update to display URL policy

We'd like to give you advance notice of an update to our display URL policy, which will take effect on April 1st. While the majority of advertisers will not be affected at all, action will be required from those who are. Please take a few minutes to read this post thoroughly, as the information below should help you determine whether you will be affected by this change.

In response to advertiser and user feedback, and in an effort to provide more relevant advertising results and a higher quality experience for our users, we have made the decision to no longer allow certain exceptions with regards to our display URL policy. This includes, but is not limited to redirects and vanity URLs. This policy will be strictly enforced regardless of past approvals and will apply to all advertisers, beginning on April 1st.

In line with our existing policy, we will continue to require that your ad's display URL match its destination URL (the URL of your landing page).

For example, if your destination URL is www.google.com, your display URL must also be www.google.com. The following would not be acceptable display URLs for an ad for www.google.com:

* www.google.co.uk - because this URL leads to a different site
* www.gogle.com - even though this URL simply redirects to www.google.com it is still not acceptable
* www.gooogle.com - because this URL leads to a page showing content identical to www.google.com

What about tracking URLs?
We do understand that many advertisers utilize tracking URLs within the destination field of their ads. Therefore, if the URL of your landing page matches that of your display URL, your ads will be approved.

For example:

Display URL: www.google.com/adwords
Destination URL: www.trackingurl.com/google123
--> Landing page URL: www.google.com would be acceptable

Display URL: www.google.com/adwords
Destination URL: www.trackingurl.com/google123
--> Landing page URL: www.trackingurl.com would not be acceptable

Are sub-domains still acceptable?
Yes, the use of sub-domains and additional text within the display will continue to be acceptable provided the top-level domain matches the URL of your landing page.

For example, display URLs such as the following:

sub.google.com
google.com/extratext
www.google.com/extratext

would all be acceptable for the landing page URL below, as the top-level domain of google.com is matched:

http://sub.google.com/miscellaneous

In light of this update to display URL policy, we'd encourage you to make any necessary changes to your ads in advance of the April 1st date to ensure that they'll run without disruption by future disapprovals related to this policy.

Thanks for reading this far, and please note that more information will be provided before April 1st via alerts in all AdWords accounts.

Rabu, 18 Maret 2009

I Made This Video For All Of You

Hi

I created a special video for you
that I think will interest you
with regards to CPA marketing.

One guy already took the information
that I am offering you and is now
netting $300 a day.

Click here to find out how...

http://clicks.aweber.com/y/ct/?l=7z4ol&m=1lkM4S_TxuT3pL&b=zd39sersX.6JMJqCLtduPA


P.S. I have a special bonus coming up
for you that will help you kickstart
your CPA business and start making
money. Stay tuned...

Selasa, 17 Maret 2009

Google Ad Ranking Algorithm Revealed

Hal Varian from Google explains how to achieve good ranking position for your ads.

This will help you to understand better the relationship between Quality Score (CTR, Relevancy and Landing Page) and how your Ad will be ranked and as result where you Ad is shown and how much you will pay per Click.

Hopefully this info will help you to get ranked better and cheaper.

Minggu, 15 Maret 2009

More Free Goodies

Did you get a chance to read the free
89-page report on CPA marketing that
I wrote?

That was just the start of me
sending you some killer info
on CPA marketing over the next few
weeks.

I am really going to push the free
line with my content.

Trust me.

If you like my free report, I would
really love for you to post about
it at my blog:

http://clicks.aweber.com/y/ct/?l=7z4ol&m=1oRDad51tuT3pL&b=fRtU6DZARxwLfrear.4fvA

If you had trouble downloading the
report, simply reply to this email
and let me know.

Now here is some more free stuff
to help you get started in doing
CPA marketing properly and profitably.

If you are planning on buying paid
traffic to send to CPA offers, then you
*must* watch this video.

Check it out at:

http://clicks.aweber.com/y/ct/?l=7z4ol&m=1oRDad51tuT3pL&b=a7TN3lraWYsw46cnabPPAg

Senin, 09 Maret 2009

Grab your PPCF affiliate link

Hey Guys/Gals,

The prelaunch for Pay Per Click
Formula 2.0 has started.

As my customer, you are entitled
to become an affiliate and share
in the commissions.

I needed to work out some bugs
in the script before I invited you.

If you have already started promoting
your CPA Hot Spot referral link
without your affiliate link, no
need to freak out.

Your CPA Hot Spot referral link was
hard coded into Aweber, so we can trace
back sales to you.

But once you join the regular affiliate
program
, you will get a new link to
promote the free report.

The opt-in page is converting
at an astounding 71.2% and you have
the opportunity to capture as much
as $897 in affiliate commissions per
customer.

Why am I only inviting a select few
JV partners and my PPCF customers to
participate?

Because as my customers, you know
the material from PPCF 1.0 so you
will be able to promote with an
honest review and non-hypey
approach.

You all know this traffic brokering
business. It takes time, dedication
and persistence to reap the rewards.

Go now and join:

http://clicks.aweber.com/y/ct/?l=P9ciZ&m=1aw1r6OUMbfFpL&b=XaSPJUTVnduGoR7CWGXuAQ

Please do NOT share the above URL.

***

Google Cash Detective

I am getting hammered with emails with
my opinion on Chris' GCD.

I can't say that I really have one as
I haven't fully gone through Chris's software.

The first one sucked and Chris admits it.

The second one seems much more powerful
and is an incredible intelligence tool on
what is going on in the affiliate market
on Google Adwords.

I tried to get Chris to do a call with
me, but that never happened due to both
our busy schedules.

You can learn more about this tool at:

http://clicks.aweber.com/y/ct/?l=P9ciZ&m=1aw1r6OUMbfFpL&b=8ffGMTvtSxqEygSDGSFIOw

Remember, this is just a tool to help
you in the PPC game. It is your PPC skills
that will take you to the top.

If I ever get a chance to go through GCD
fully, I will let you know how it worked
out for CPA offers.

***

BTW, the FTC is now cracking down on these
"government grant" CPA offers. So if you were
promoting in this market, the ride is coming
to an end.


Cheers!
Gauher

Rabu, 04 Maret 2009

Last Chance...

The PPCF 2.0 Live Seminar is almost sold out.

If you are interested in attending, you better
reserve now.

http://clicks.aweber.com/y/ct/?l=P9ciZ&m=1aKcML.mkbfFpL&b=RcsjQ9FRc_CzU0YTaiaydA

***

The prelaunch for PPCF 2.0 will be starting soon and if
you are interested in being an affiliate, keep your
eyes open for an email shortly with details on how to
sign up.

This launch has a bit of an interesting twist to it.

***

Pay Per View Formula 2.0 will be released on the same
date as Pay Per Click Formula 2.0. It will be the OTO
on launch date.

New content, new strategies.

There will be a minimal upgrade fee for existing PPVF
owners.

The 2.0 version will be available to all non-PPVF
owners to buy.

Stay tuned.

Important questions?

Email me or call me at my office 905-593-3300.

Kamis, 26 Februari 2009

A display ad builder contest - enter today!

Many of you have heard of AdWords' display ad builder tool, which allows you to create display ads quickly and easily using professional quality templates. Advertisers have used it to make creative ads that get their brand and product messages to their audiences on the Google content network. Inspired by your creativity, we're holding a contest to see what you've been able to create with the display ad builder.
To enter the contest, please fill out the entry form with your basic account and contact information. We'll evaluate entries and choose winners based on creativity and innovative uses of the tool.
The top five winners get AdWords credits in the following amounts:
1st Place - $1,000
2nd Place - $750
3rd Place - $500
4th and 5th Places - $250
The contest ends on March 24th, so get your creative juices flowing!

A change to our display URL policy

Beginning the week of February 24, we'll implement a change to our AdWords policy regarding multiple display URL domains per ad group. Please read on to determine whether your AdWords account will be affected by this change.
In an effort to provide more relevant results and a high quality experience for our users, we've made the decision to disallow multiple display URL domains within a single ad group. Going forward, all display URLs within an ad group must have the same top-level domain. Please note that this amendment to our policy applies to all advertisers, regardless of previous exceptions or acceptability of any ad groups.
For example, an ad group containing the following group of display URLs would comply with this policy because all URLs contain the same top-level domain, “example.com”:
www.example.com
www.widgets.example.com
www.example.com/widgets/redwidgets/
www.example.com/index.html
On the other hand, and ad group containing the following group of display URLs would not comply with our policy because their top-level domains don’t match:
www.example.com
www.example.widgets.com
As a result of this update to our display URL policy, we encourage you to make any necessary adjustments to your ads in advance of the change. This will ensure that they'll run without disruption as a result of future disapprovals related to this policy. Also, remember that your ad's display URL must match its destination URL (the URL of your landing page). All other requirements regarding our existing display URL policy and its enforcement will remain the same.
While we understand there are legitimate use-cases for multiple display URL domains within one ad group, we ask that you use separate ad groups for each domain. This will not only provide a better user experience for your potential customers, but will also allow you to better organize and track the various domains within your AdWords account.

Minggu, 15 Februari 2009

Facebook Traffic

I haven't come out with an official issue of Cool Cash
Ezine and figured now would be a good time.

http://clicks.aweber.com/y/ct/?l=5T4fe&m=1gj_rKhtJmzRpL&b=5ITNLhSzAvYhfs_EatXljg

But before I tell you how I have jumped into trying to
monetize traffic on Facebook, I first want to tell you
about some free software that can help you get targeted
traffic.

My good friend Neil Shearing is giving away his
"Internet Success Spider" software for free.

This software automatically goes out and scours the
Internet for super affiliates in your niche and shows
you how to contact them. If you can get one of these
power affiliates to promote your product, it could
bring a windfall of profits.

You can download this $80 software for free by going
to:

http://clicks.aweber.com/y/ct/?l=5T4fe&m=1gj_rKhtJmzRpL&b=cXaTtiaPCDzNqCkEW2SPtg

***

"Discover How Smart Marketers Are Tapping Into
Facebook To Generate Millions Of Dollars"

Many of you are probably already aware that Facebook
allows developers to create applications that can be
used within the Facebook community.

In fact, many smart marketers have made millions of
dollars creating these applications and monetizing them
through banner ads and CPA offers.

Click here to learn how...

http://clicks.aweber.com/y/ct/?l=5T4fe&m=1gj_rKhtJmzRpL&b=5ITNLhSzAvYhfs_EatXljg


Take care,

Gauher Chaudhry

Kamis, 12 Februari 2009

Let's meet in person before the launch....

Thanks for being on the Pay Per Click
Formula 2.0 prelaunch list.

After all these months, thank you for your
patience.

The prelaunch for Pay Per Click Formula 2.0
will start next week with a *killer* CPA
report that I will be giving away for free.

But this is not the reason for this email.

I am writing to tell you about the live
seminar I am conducting on March 21 and 22nd
for Pay Per Click Formula 2.0.

I have only 100 seats available and already half
are sold out after 72 hours.

I wanted to let you know in case you were
interested in attending.

http://clicks.aweber.com/y/ct/?l=5T4fe&m=1azmTW863mzRpL&b=o.iI1BbqoN1ZW35tRtN6HA

You will have to pay a higher price if you are not
a current PPCF customer, but you will get Pay Per
Click
Formula 2.0 for free when it is released.

I will be revealing killer strategies at the
seminar including one that helped me make $25,000
extra in CPA commissions (in January 2009) for one
CPA campaign on *free* traffic.

I will also automatically give you access to the
digital version of Pay Per Click Formula 1.0 so
that you will be up to speed by the time the seminar
rolls around.

There are already going to be some major affiliates
attending who do five to six figures a month in CPA
commissions.

If you can just spend 30 minutes talking with
one of these super affiliates, you could learn
a lot.

So hurry and reserve your spot as I think the
remaining seats will sell out shortly.

http://clicks.aweber.com/y/ct/?l=5T4fe&m=1azmTW863mzRpL&b=o.iI1BbqoN1ZW35tRtN6HA

Feel free to contact me if you have any
questions.

Best wishes,

Gauher Chaudhry

Selasa, 10 Februari 2009

Google is cracking down on multiple industries they have deemed "Illegitimate." This guy isn't the only one BTW…

Below is a comment I got on the blog today. It's from Scott Phares, who is being told that Google considers the industry he's in to be illegitimate. He's not the first, believe me. Nor will he be the last.

He's in MLM. Those of you who know me know I'm no big fan of MLM. But that is totally irrelevant to the subject at hand. I have seen the same thing in totally unrelated industries, things that have nothing to do with affiliate marketing or business opportunities.

Where Google makes a sweeping judgment and sweeps a bunch of advertisers away. Businesses are suddenly DOA.

"Yep, you are right. Google definitely tightened the screws … already. I found out the hard way yesterday. All my PPC ads were disapproved or their Quality Score went so low they won’t ever display. I called an 800 number I have for Google and spoke with one of their adwords reps.

Google no longer considers network marketing, affiliate marketing and MLM businesses as “valid” businesses. As a result, they have disallowed all ads forwarding to affiliate links/sites, bridge pages that then forward to an affiliate site, and any site that contains or mirrors all or portions of a parent company site. Even my ads for my own personal biz site landing page and home business web sites went down.

They did not disapprove them, but they immediately lowered my Quality Score (from GREAT to POOR) so low that the ads never display. The adwords rep. also told me that to get my Quality Score back up, Google would have me increase my bid so high that it would kill my ROI completely. To all - be prepared, you may not see this happen until you edit an existing ad or create a new ad, then Goggle will review all your campaigns, that’s when all your MLM, home business and affiliate ads will drop.

I moved all mine to Yahoo last night until we all can come up with a solution to this. This is going to shut down every ad anyone has running on Google as an affiliate where you have registered a domain and have it forwarded to your affiliate links/sites. I am looking forward to your call on Monday at noon CST, hopefully you will have some suggestions as to a solution."

I recognize that there are some areas that generate lots of complaints, and Google is trying to provide a quality user experience. However this is NOT a trend any advertiser should be feeling good about. First it's anyone Google thinks is an affiliate… then it's an MLM guy… then it's someone who sells a hair growth formula… then it's YOU.

If you're saying to yourself, "Well I'm in a legitimate business, this could never happen to me," think again. By whose definition of legitimate?

Sleep with one eye open.

And don't go down without a fight.

And don't let Google be your only means of getting new customers.

And somebody please, tell Yahoo and MSN to get their friggin' act together. A mutual fund company that USED TO OWN $500 million of Yahoo stock couldn't get them to wake up, 3 years ago. But… maybe somebody else can.

If Google's the only game in town, then Google is Big Brother.

Senin, 09 Februari 2009

PPCF 2.0 Seminars

The sales page for the Pay Per Click Formula 2.0
Live Seminar will go live at 12:00 PM EST
(Toronto Time) today.

I am using http://www.timeanddate.com/worldclock/
as the official time.

The sales page is located at:

http://www.payperclickformula.com/ppcf2seminar.html

See you in Toronto!

Cheers!
Gauher

Minggu, 08 Februari 2009

PPCF 2.0 Early Bird

For the people who are in the early-bird for PPCF 2.0
(now sold out), I have updated the 2.0 area with a
major strategy that is one of the foundations for PPCF
2.0.

This one strategy helped me generate $25,000+ in
affiliate commissions this past January on a ZERO
increase in ad spend.

It will also explain to you why I *rarely* ever direct
link anymore and why YOU shouldn't if you want to
maximize the return on your cost-per-click (CPC).

I want you guys testing on this right away because I
want to hear the *guaranteed* success stories coming
from this one strategy alone.

There will also be new videos posted this weekend that
will really open your eyes to advanced PPC tactics
never been revealed.

***

PPCF 2.0 Course

The prelaunch will begin in a few weeks culminating
with the launch of Pay Per Click Formula 2.0 at the end
of March 2009.

As a valued PPCF member, you will get a free digital
upgrade to the non-software version (software version
of PPCF 2.0 will be bundled with programs such as LP
Gen, Speed PPC and many more), which many of you
already have.

Also as a customer, you will have the chance to join as
an affiliate in helping me promote the course since you
guys have been through PPCF 1.0.

I will send out affiliate details shortly as the
prelaunch date nears.

***

PPCF 2.0 Live Seminar In Toronto

It is official.

The live seminar for PPCF 2.0 will be on March 21 and
22nd in Toronto.

I am limiting the event to 100 people and I don't
expect many seats to last because anyone who purchased
Frank Kern's "Mass Control" course thru my affiliate
link last year gets to come for FREE.

That eliminates a potential 70 seats right there.

The sales letter will go live on February 9th, 2009 at
12:00 pm EST (Toronto time).

The seminar will also include the release of Pay Per
Text Formula, which will *probably* never be taught
outside this seminar.

The sales letter will be located at:

http://clicks.aweber.com/y/ct/?l=P9ciZ&m=1dpsl40VDbfFpL&b=7YTwITOhJoNMS_LZvO9f0w

***

Giveaway Riches

I don't really promote other products to my PPCF buyers
list, but with the quality level and price for Jason
James
"Giveaway Riches" at attractive levels, I suggest
you pick up a copy.

http://clicks.aweber.com/y/ct/?l=P9ciZ&m=1dpsl40VDbfFpL&b=3fgKdqlLdnQKLCbMdN8O7g

He is only charging $37.00 for a limited time for his
course on how he amassed a list of over 100,000
subscribers using free giveaways.

I love this course because it is unique and it adds
value in my opinion. I don't want to spoil the course,
but I think it actually would work well the "Workhorse"
method that I taught in PPCF 1.0.

Along the lines of the baby diaper example, you could
in theory do a giveaway in the HUGE baby market using
other people's contributions (i.e. baby ebooks) and
build a large email list.

The OTO could be a CPA offer and you have your JV
partners sending the traffic. Everyone wins because
they capture opt-in email addresses when their products
are downloaded.

Jason's course is hands-down the best resource if you
want to attempt something like this.

http://clicks.aweber.com/y/ct/?l=P9ciZ&m=1dpsl40VDbfFpL&b=3fgKdqlLdnQKLCbMdN8O7g

If you are not interested in pursuing this from a CPA
aspect, it is still a good educational lesson on how
James amassed a list of over 100,000+ subscribers and
almost always finishes in the top ten of any affiliate
contest.

It also includes a swipe file of emails to use during
your own free giveaway.

There are a lot of high priced list-building courses
out there that cost up to $2,000, but in my opinion,
you can easily get into the game with two really good
courses.

Jason James' "Giveaway Riches" - $37
http://clicks.aweber.com/y/ct/?l=P9ciZ&m=1dpsl40VDbfFpL&b=3fgKdqlLdnQKLCbMdN8O7g

Michael Rasmussen's "Get More Buyers" - $97
http://clicks.aweber.com/y/ct/?l=P9ciZ&m=1dpsl40VDbfFpL&b=GexEWh1laDVxZ.EpBzG5Mw

That is all you really need. Just these two "out-of-
the-box" courses.

Have a great weekend!

Best wishes,

Gauher Chaudhry

Selasa, 03 Februari 2009

Make Huge Profits Online with (your own) Products

This is a guest post written by Scott Skinger. Scott is the founder and president of www.TrainSignal.com, an ecommerce company that produces and sells computer training products for IT pros.

If you REALLY want to make more money online you should strongly consider producing and selling your own product. I am not talking about manufacturing a product (i.e. a computer, TV, Slap Chop) or reselling someone else’s product… those cost a lot of money to produce and/or the profit margins are too slim. I am talking about making "information products" that cost close to nothing and are sold at prices that allow you to make huge profits.

What I mean by "Information Products"

Information products teach people how to do something or solve a problem. They contain information that people are looking for and find valuable. Of course there is all sorts of free information on the Internet but people are willing to pay for GOOD information that is well organized and from a source that they deem a trusted authority. Information products can be produced in many formats, including eBooks, online videos, DVD courses, online sites and more.

Picking your Niche Product

My niche is computer training. Train Signal creates "information products"(video training on DVDs) for IT professionals who are hungry to learn. We sell a lot of products because IT pros want this information, it is valuable and we are a trusted source.

The beauty of this is that the information product model applies to just about any niche! I have been preaching this model to my family and friends for years, because you can create video training on all sorts of topics, including things like quilting, how to train a dog, building a vintage car, mountain hiking, how to use a Blackberry…anything! What are you passionate about? What do you know a little bit about that others might find useful? Start brainstorming from there.

And please don’t start whining about how you don’t know anything that would be useful to others. Bullshit. Unless you are dead, you have some knowledge that others would find useful…I guarantee it. You don’t need to be an expert. You just need to be able to put together GOOD information that people are looking for.

Want an example? I don’t know anything about Blackberry phones… how the OS works, the features, network integration, synching, etc. But, I guarantee you that I could study the Blackberry inside out, look for common problems in forums, read information on different websites and in a month be ready to create kick ass videos that people would buy. I would solve their problems and make it easy for them to learn. Money can be made from this, I guarantee it. Same thing with the quilting idea or all sorts of other ideas. Find your niche and take action.

3 Reasons Why I Love Selling Information Products


1. High Profit Margins
I mentioned this above, but let’s talk details. At Train Signal, we produce high end video courses. The image above is one of our best selling information products. If you buy this product from us you get a professionally created course consisting of a DVD case, DVD cover, DVDs and all of the digital content. This course costs us about $5 in materials and we sell it for $397. You do the math.

To be fair, we DO have substantial operating costs with 20 employees and a slew of independent contractors, so we are spending a lot of money just to keep the doors open. This isn’t a bad thing though, as we are able to leverage our time and create a lot more products at any given time. It just makes things a whole heck of a lot more complex!

Keep in mind, when I started the business it was just me. I knew nothing about business. I researched the topics, recorded the videos, edited the videos, posted them on the website, etc. I busted my ass to make things work. Starting off, your biggest investment should also be your time. I never said this was easy.

Most sites with information products have even higher profit margins than we do. Videos, ebooks, tool sets and other online products have NO material costs. You do have to pay for hosting and bandwidth but these are very scalable and cost effective…you will pay next to nothing to get started.

Examples? Take a look around, ShoeMoney’s ToolsSEOBook andTeaching Sells each do it a little bit differently but all are taking advantage of the information product model. I read a case study that Brian Clark of Teaching Sells wrote recently, talking about how Aaron Wall turned his SEOBook site into a subscription service that charges $100/month with 500+ subscribers. He is grossing $50K/month with sick profit margins. He also just switched to this model, so it is very realistic that he could get his subscriber base much higher. Nice.

Lastly, don’t forget what I said before, the product model works for all different niches. Get out of your Internet marketing mindset and potentially look for a niche that you can exploit… outside of the Internet marketing space.

2. Repeat Business
Having one product is a great start. But once sales start flowing in, wouldn’t it be nice to have another product to sell to your happy customers? This is where you start to get ridiculous growth. For example, I know nothing about quilting but I am guessing that there are a ton of different sub-topics within quilting that you can create new courses on.

Think about it. I create my first "How to get started in quilting" course and sales start to come in on a regular basis. When I create my second more specialized course, "How to sew big red buttons on your fancy quilt", I can sell this to all of my happy customers who ordered previously AND I can sell it to new customers who have an interest in just this specialty. The more courses you have, the more products you sell. Your growth is exponential.

The subscription model can be even more powerful! Instead of selling individual quilting courses you are now selling a quilting learning community. You create quilting videos on a regular basis, post patterns, pictures of quilts, start a forum, etc. Now you are charging people a monthly recurring fee. Your mission is to keep your customers happy by creating content and adding value to ensure that you are always gaining more subscribers than you are losing.

3. Build Business Value
There are lots of ways to make money on the Internet…affiliate marketing, SEO, PPC, advertisers, etc., but in a lot of cases no long term business value is created. For example, you can make a lot of money as an affiliate but when you decide to quit being an affiliate marketer your cash intake stops, and in most cases your business has little or no value to someone else.

In Train Signal’s case (and in the other examples as well) business value is built by creating products, attaining customers, garnering leads and building a recognized, quality brand. So beyond the crazy money you can make just selling your products, if/when you sell your business, you are in line for a significant payday on the backend. For me, that is the icing on the cake.

Where do you go from here?

Take action. Your first step is to identify your goal. For most of you it is going to be money related, "I want to make $100K/year" or something similar. This number is important. For some people they truly might not be happy making a $100K and their goal is $1M/year. This will help you to determine a niche. For example, I know that quilting products could be a $100K/year niche but I am not sure if it can be grown to $1M/year. You need to evaluate your niche and have realistic expectations.

Next, you need to start thinking about several possible niches and formulate a very basic business plan. I am talking basic to get started, like jotting down some ideas for product/content, prices you might charge, number of products you would sell (or subscribers needed), etc. Focus on taking small steps forward and build on your momentum.

After you have some basic ideas in your head, it is time for you to start learning how to make a good information product. I recommend that you check out TeachingSells.com by Brian Clark. Teaching Sells is a subscription site that teaches you how to build your own information product/site. It is very well done and will save you a lot of time, money and headaches.

You probably know who Brian is, but if you don’t, get familiar with him. I met Brian at Elite Retreat last year and have been a reader ofCopyBlogger for a few years. Brian’s stuff is dead on; you can’t find a better person to mentor you. Read/Watch his stuff, follow his advice and work your ass off…you will reap huge rewards.

Conclusion

I have given you some reasons that the information product model is solid, now it is up to you to take the next step. Take action. Take small steps and get your momentum moving forward. I will answer your questions and help out with ideas, just post below in the comments.

Senin, 02 Februari 2009

Twitter Contest Wrap Up

Why do a Twitter contest?

Why do a Twitter contest? Well before I answer that question, let’s back up for a minute. Since I started using Twitter, I’ve determined that it’s a tremendous tool. In fact, I’ve even went as far as to say that I believe Twitter is the biggest communication tool since e-mail. I’ve often used Twitter in order to connect and network with other people and companies, seeing if one of my followers knows another person at a particular company or something to that affect. More often than not, I find out the information I’m looking for - if not immediately.

Since using Twitter and becoming more interested in other people’s experiences with it, I’ve spoke with some of my good friends including Neil Patel, Chris Winfield, and even some people we met at blogworld from Southwest Airlines to see how they ”value” Twitter followers. Essentially, everyone gave me the same sort of response - each Twitter follower is worth about two dollars (that is what companies are evaluating each follower).

Honestly, I think that sort of valuation is actually somewhat low. When it comes to Twitter, I often see a much better click-through-ratio for my followers than I do from my RSS subscribers (about 8 times better to be exact!). Since I’ve always valued RSS subscribers at about one dollar per subscriber, you can understand why I believe Twitter followers are worth more. (I know it sounds crappy to put a dollar value on a human, but in the end you need to put some sort of value on these things. If you don’t, you can never truly measure your effectiveness or ROI.)

After talking to my friends and nailing down an estimated value for each Twitter follower, I brainstormed a list of prizes (reasonably priced) that I thought people would be interested in. I then chatted with my friend Kris Jones (the owner of Pepperjam Affiliate Network) about sponsoring these prizes for something I called my “Twitter contest.” He thought it was a great idea and said they were down. Once I got the thumbs up from him and had the prizes locked down, I was ready to have my contest. The ultimate goal would be for me to gain more Twitter followers while also providing a new follower with the chance to win a pretty cool prize. (Sounds fun and it costs me basically nothing.) ;)

Minggu, 01 Februari 2009

Google shows every site as harmful

This morning for about 45 minutes Google was displaying every site as harmful and throwing up their interstitial.

Sure these things happen but… wow

click for full image:

Results for Gauher:


Results for google:
Results for eBay:

Kamis, 29 Januari 2009

PPC Secret

  • Google Conversion Optimizer: The Best-Kept Secret in PPC?
    Google quietly added Conversion Optimizer to every advertiser's AdWords account a few months ago. In a nutshell, it regulates keyword-level bids, promising to deliver as many conversions as possible, at or below a cost-per-conversion you specify. That's right: automated bid management, available for free and using Google's proprietary data.
  • PPC Landing Pages: Surprising Examples
    It's time to kick off the New Year by looking at examples of good and bad combinations of PPC ads and their landing pages. We'll look at some real-world examples to see what they're doing right, and what they're doing wrong.
  • PPC Landing Pages: PPC Visitors Have ADD
    The first and most important objective of the landing page is to convince the visitor that they've come to the right place. If this crucial first step doesn't happen, most visitors will hit the back button and click on one of your competitor's ads.
  • PPC Landing Pages: The End of the Line -- Or the Beginning?
    Amateur PPC advertisers ignore the importance of landing pages entirely. Sophisticated advertisers know that PPC landing page design and testing is at least as important as building and optimizing great ad groups with great ads. Expert PPC advertisers realize that PPC landing pages have more impact on conversion rates and ROI than anything else they can do.
  • More from the Mailbag: Quality Score Mysteries and Great PPC Learning Resources
    David digs into the reader mailbag to discuss Google's quality score issues, and some good beginner resources for learning PPC advertising.
  • The Good, the Bad and the Ugly: Click-Through and Conversion Rates
    What's a good click-through rate? What's a good conversion rate? That's not an easy question to generalize on, but there are some guidelines that can help you see if yours is acceptable.
  • The Account Quality Score: Money Pit for the Uninformed
    In Google AdWords, an ad's Quality Score calculation is based on how well the account's campaigns have performed over time, especially in terms of CTR. So what happens with new accounts? Since there's no CTR data on which to base QS, how does Google determine minimum bids?
  • Those Mysterious Quality Scores: Fundamentally Simple
    The quality scoring system used for search engine ads is based on a complex group and series of calculations that take into consideration hundreds of factors that the search engines won't reveal. But you don't need to know what those factors are, as long as you create your campaigns correctly and make sure you're giving visitors what they're looking for.
  • Measuring a Text Ad's Effectiveness
    Testing and improving ad copy is essential to optimizing overall PPC campaign performance. Improving ad text leads to better CTR and quality score, which means it can help drive your CPC down, and/or let you buy more clicks per dollar. So it has a direct impact on your campaign's ability to increase the number of profitable sales.
  • Reading the Tea Leaves: Interpreting Keyword Reports
    Once enough data has accumulated, it's important to run reports and take action based on the data. But what do all those numbers mean, and how should we make adjustments to improve PPC campaign performance?
  • Judging PPC Performance: Focus on Conversions, Part 2
    Should you delete or pause under-performing keywords - or simply adjust their bid prices? The answer will vary by advertiser, but one thing is constant: decisions about keyword and ad performance should mainly depend on conversion performance.
  • Judging PPC Performance: Focus on Conversions
    Knowing how and when to make decisions about your PPC campaign's keyword and ad performance can make or break your campaign. Just remember that almost every action you take to improve your PPC ad campaign should be based on conversion data.
  • PPC Bidding Strategies: Prudence vs. Aggressiveness
    When it comes to PPC bids, should you start low and build up? Or start high and come down? As with many things, the right strategy for your company depends on your situation and objectives.
  • Show Me the Money: Bidding for Profitability
    How much should you bid? How do you know if your PPC campaign is working? Setting ad group bid prices at the beginning of a campaign is one of the more challenging tasks for many PPC advertisers. The answers are a snap once you know the fundamentals.
  • Killer PPC Ads: The Final Word
    These simple guidelines will pave the way to pay-per-click nirvana: double-digit click-through-rates.
  • Killer PPC Ads: The Fundamentals
    Writing small, punchy ads requires plenty of art and science. These guidelines will help get more clicks and stymie your competitors.
  • Tightly-Themed Ad Groups: The PPC Pro Advantage
    Small, tight ad groups are the key to getting double-digit click-through rates. See exactly how the pros break down long keyword lists into powerful ad group packages.
  • Dynamic Keyword Insertion: Friend or Foe?
    Dynamic Keyword Insertion (DKI) can sometimes help improve ad campaign results. But you'd be surprised how often it's a bad move. Indiscriminate use of DKI can result in generic ad copy and diluted messages that fail to match the searcher's intent or need.
  • Awesome Ad Groups: Small is Good
    Trying to fit all your keywords in one ad group is not going to get you the results you want. Get those double-digit click-through rates with small, tightly-themed ad groups.
  • More Killer Keyword Techniques: Personas and Buckets
    Learn how to use personas and bucket lists to create huge killer keyword lists like the pros.
  • PPC Keyword Sets: Words to the Wise
    Keyword lists are the bedrock of a successful PPC ad campaign. Learn how to get started assembling lists that pack the most powerful advertising punch.
  • Creating PPC Campaigns: the 'Live or Die' Settings
    Think you know the right way to set up a new PPC campaign? Paying close attention to the details many advertisers miss can position you for success and help you avoid common pitfalls.
  • PPC Advertising: Art or Science?
    Pay-per-click advertising is 10 percent art, and 90 percent science. Learn the fundamentals and secrets of successful PPC advertising in this new weekly series.
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    Mobile content ads have to work especially hard, given their small size. The Content Advertising series winds up with a recap of best practices for designing small ads with big impact.
  • Google Mobile Advertising on the Content Network
    Creating a mobile ad campaign that displays banner ads on Google's mobile content network can be ideal for businesses that rely on phone calls to start or close a sale. And it won't require mobile Web site design, because clicks on the ad will be directed to a Google-supplied mobile-friendly page describing your business.
  • Google Mobile Advertising: Start Now!
    Mobile advertising revenue is expected to dwarf current ad spend on search and content networks. Understanding the dynamics of mobile search advertising is an essential starting point to creating great mobile content ad campaigns.
  • Google Mobile Advertising: It's Time to Start
    Now that you've mastered "traditional" content advertising, it's time to take on the category that Google says will deliver revenue that dwarfs search advertising: mobile.
  • Placement-Targeted Campaigns: Taming the Beast
    Having trouble with Google AdWords placement-targeted campaigns? Learn the secrets of getting those stalled campaigns off the ground, churning out conversions like the best search campaigns.
  • Google AdWords Editor a Great Tool for Content -- and for Yahoo/Microsoft!
    Time is money, and these two tips will free up many moneymaking hours for you. See how Google has created a tool that will increase ad revenue for itself, but for Yahoo and Microsoft as well.
  • Want to Double Conversions in One Month? Split Those Ad Groups
    Content Advertising strategy put to the test: Would your boss be happy if your campaign conversion rates doubled in 30 days?
  • Killer Site Targeting: PPC Content Scrape & Bake Tools
    Successful placement-targeted content campaigns depend on showing your ads on all the right sites. Here's a new tool and methodology for finding them all.
  • The Google Content Ad Fraud Lawsuit: Just the Facts, Ma'am
    Google's being sued for tricking advertisers into advertising on its content network – but the truth may be more damning than the lawsuit claims. Or is there a fatal mistake in the lawsuit filing?
  • B2B Advertising Brilliance: Word Frequency Techniques for Killer PPC Campaigns
    Easy step-by-step instructions for building killer B2B PPC "content ad group" keyword lists.
  • Content Ad Campaign Keyword Strategy Revisited - Part 2
    A keyword-targeted content ad group's keywords should describe the pages/sites where an ad should appear. The best keyword list is composed of words/phrases that appear most frequently on the target sites' pages.
  • A Look at Demographic Bidding for AdWords
    Google's new demographic bidding for content campaigns seems to promise much better control over where ads are served, and hence better ROI. While it does have its limitations, I consider it a "must try" tool for content advertisers.
  • Content Ad Campaign Keyword Strategy Revisited
    The keywords you choose for content ads play a different role than they do for search ads; a point that's often tough for search advertisers to grasp. By using a new method for building content keyword lists, you can gain ultimate control over the destinations for your ads.
  • Non-Text Contextual Ads: Quality Score and Bidding Strategy
    Running banner ad campaigns on Google's content networks requires different thinking than text ad campaigns -- thinking that's surprisingly counter-intuitive.
  • Tips for Google Site and Category Exclusion Tool
    The 100 worst sites on the Internet: would you want your company's ads shown there? Solution: Google Content Advertising Site and Category Exclusion Tool.
  • Every Picture Tells a Story: Non-text Contextual Ads
    Like contextual text ads, image ads must distract the user and sell a product quickly. See four examples of image ads that accomplish this with varying degrees of success.
  • Contextual Advertising Best Practices: Banners and Video Ads
    Google AdWords reinvented the text ad. Now: banners, video ads, animated banners.
  • Google AdWords Contextual Advertising Mystery Solved
    Google AdWords contextual advertising created one of the search world's greatest mysteries. Solved here.
  • Google AdWords Targeting: Expect More, Pay Less
    Google Contextual advertising offers placement targeting. How to expect more, pay less in Content Advertising.
  • Contextual Advertising: How to Target Sites in AdSense
    Forget Microsoft-Yahoo. Make more money in contextual advertising. Here's how to use site targeting in the Google Content Advertising network.
  • Inside AdWords and Contextual Advertising: The Tipping Point
    Once the ugly stepchild of online ads, contextual advertising has shed its "remnant inventory" reputation. Here's what you need to know now.
  • How To Use Google Site Exclusion Tool to Increase ROI
    Google Content Network Site Exclusion: Why it's the ultimate tool campaign profitability.
  • Increase ROI: Google Performance Placement Reports
    AdWords provides visibility and control of PPC campaigns. Now content advertising does.
  • B2B Marketing, Road Rules for Content Advertising
    A golden compass to find the secrets of B2B content advertising.
  • Content Advertising Best Practices in Action
    Dog collar, exotic, apparel, girl, exotic pets, wildlife: Content advertising keywords and other best practices.
  • How Google, Yahoo Content Ad Matching Really Works
    Search engine content ad networks: Google, Yahoo "secret sauce" algorithms. Look inside.
  • The Five Commandments of Content Advertising
    What do you get when you mix content ads with Britney Spears? This week in Content Advertising.
  • Content Advertising Explained - Part 3
    Content ad copywriting: The Good, The Bad and The Malthusian.
  • Content Advertising Explained - Part 2
    Content Advertising. It's the marketing strategy underlying GoogClick. Find out why it's so powerful.
  • Content Advertising Explained
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