2) If over 5000 searches or more, I look for other related kws to access demand. (I'm not gonna waste my time on small inky little offers, but it's up to you. That's just personal preference. You CAN make money with offers having low volume of searches too.)
3) If little demand, chuck.
4) If decent or good demand, take this MAIN OFFER keyword (e.g) Walmart $500 Giftcard, use the KW "Walmart", and plug it into any of your keyword tools and get 200-500 targetted keywords (e.g) google keyword tool, seo keyword tool, keyword elite...etc.
5) Go through the kws you got and chuck unrelated kws. (Don't just slap them on your campaign, you'll be shooting yourself in the foot when you find that a generic keyword got 300 clicks in 2 hours and you lost $100 bucks just b/c you didn't take 10-15 mins to go through your kw list before using them (I made this same mistake when I started out, don't go through what I did).
6) Group these 200-500 keywords into common themes adgroups and upload them on Google, Yahoo or MSN, whichever one you choose. (I "usually" start with Google and test the waters, but will DEFINITELY branch out to Yahoo and MSN if campaign is profitable).
7) Remember to use ALEXA keywords. This is especially important for testing phase b/c these kws will tell you how well the offer converts. (TIP: From my own experience, if you can't get alexa keywords to work on an email/zip campaign, chances are other related keywords won't convert well either)
8 ) I usually bid around .23-.35 initially for testing. But this varies depending on which market too. You obvioulsy won't get position bidding .35 on a Car Insurance campaign. (Yes, you may lose money initially, but you gotta lose some to gain some. Once you figure out the coverting kws, you dump the losers and bid for profitability on the converting kws).
9) Setup all the keywords and adgroups in tightly theme groups. (Skip this step and be lazy and you'll NEVER become a super affiliate. This business is not a get rich quick business).
10) Set a daily budget of $10-20. (I never exceed $50 on testing phase even if I think the campaign will be very profitable).
11) Track in the next few days for profitability.
12) Don't adjust bids or keywords with 5-10 clicks. You gotta let things run to see how they pan out in the LONG run.
13) If after tweaking, you're still losing money, chuck. (Welcome to the reality of online marketing, you've just lost $20 on a losing campaign, it happens all the time).
14) At this point, you can choose to stump on the floor, whine, cry, say CPA affiliate marketing doesn't work, and give up. (But I don't, although I know some will... this business is not for everyone, risk and loss is THERE, but so is awesome REWARDS).
15) On the other hand, if campaign is profitable, you BETTER start adding more keywords, tracking, optimizing, and BUILD this baby up! B/c you're on your way to the 10k club!
16) Add more keywords, optimize campaign, diversify to other search engines, tweak...rinse and repeat to other offers...
17) Add more keywords, optimize campaign, diversify to other search engines, tweak...rinse and repeat to other offers...
18 ) Add more keywords, optimize campaign, diversify to other search engines, tweak...rinse and repeat to other offers...
19) Add more keywords, optimize campaign, diversify to other search engines, tweak...rinse and repeat to other offers...
20) Get the point?
Btw, it took me over half an hour typing this. So if you're starting out and you're reading this, you BETTER TAKE ACTION! Or I'm coming after ya!
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