Kamis, 07 Mei 2009

What's Your Story?

One of the most powerful methods of selling
anything online is by telling a story.

People are captivated by stories and love
listening to them.

And if you have a good story to tell, it can not
only help you to sell a ton of your products or
services, people will *also* pay to hear a story.

For example, if you look at Hollywood movies, they
are simply just stories.

Last weekend, the new movie "Wolverine" took over
$87 million in gross movie receipts.

One of the best story tellers in the online
marketing arena in my opinion is Frank Kern. He
uses videos to tell his story and in fact, there
usually is some sort of symbolic reason behind
the theme of his videos.

For example, a while ago he did a series of videos
that started with him driving his car and ending
with him at the beach.

If you followed closing, the message that he was
trying to get across with him ending at the beach
was that he had reached his *final* destination.

If you look at the videos being done currently
behind the guys at LaunchTree, you can see that
they are also trying to tell a story.

http://www.gotrackthis.com/go/go.php?c=lt

Heck, they go as far as making their first video
look like a Hollywood movie premiere.

What is your final destination online?

Since you are on my list, it is obvious that it is
to make money online.

And it doesn't matter if you don't have a product
or service to sell. You can apply this to
affiliate marketing.

Since I am involved in CPA marketing, I have seen
a countless number of flogs appear promoting
dieting related offers.

What is a flog?

It is the short term for "fake blog."

Many people have set up *fake* dieting blogs
telling a story in order to get people to fill out
the dieting CPA offer that can pay the affiliate
as much as $40 per lead.

Some of these affiliates go as far as even faking
the comments.

Here are a few examples:

http://jennysdietblog.com/

http://nadiasdiet.com/my/story/weight-loss.php

http://debbiesdietblog.blogspot.com

These blogs are fake with pictures of women who
have never used dieting supplements like Acai
berry.

These fake blogs are not only unethical and
illegal, the FTC has now started to crack down on
these type of misleading blogs.

But the fact remains that these type of blogs work
extremely well because they tell a story.

I know some affiliates who were generating over
$100,000 a day in affiliate CPA commissions with
these type of blogs.

This just stresses my point that stories work.
And if you can make them work doing it *ethically*,
you could make a ton of money.

Check out the video from my PPCF 2.0 online
presentation last month and how I share how
effective this method can be.

http://www.payperclickformula.com/blog/?p=56

I welcome your comments.

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