The death of zip/email submits

I've been doing this business for more than 2 years with consistent success... and I've completely stopped promoting these offers.

Why? Because the offers are garbage. The advertisers are abusing these lists and not letting people opt-out. Additionally, prizes are rarely fulfilled in the way they are advertised. We all know that.

To make things worse, these days if you promote anything that does not add value it makes the game more difficult for you because traffic sources will flag your account. If you owned Google wouldn't you do the same? I would.

If your traffic stops every 3 months... that's not a "business".. What most people are doing is resorting to tools or tactics to game the system. All that does is creates more scarcity in your mind and reinforces your short-term thinking.

Social media is also making everything transparent. In the near future the only people that will survive are the ones adding value. That's what good marketers do - add value and solve problems.

Don't get me wrong... CPA is the future of online advertising, and it's good practice to run simple offers that convert easily. I say we all need to get more creative and find offers that are quality. All you have to do is ask your affiliate managers.

As marketers we have to deliver on our promises. That will ensure we have success for YEARS instead of weeks or months... and that will enable us to build real business and make the internet a better place.

What can you do immediately to start adding value and thinking long-term?