PPC Secret

• Google Conversion Optimizer: The Best-Kept Secret in PPC?
  Google quietly added Conversion Optimizer to every advertiser's AdWords account a few months ago. In a nutshell, it regulates keyword-level bids, promising to deliver as many conversions as possible, at or below a cost-per-conversion you specify. That's right: automated bid management, available for free and using Google's proprietary data. Jan 23, 2009
• PPC Landing Pages: Surprising Examples
  It's time to kick off the New Year by looking at examples of good and bad combinations of PPC ads and their landing pages. We'll look at some real-world examples to see what they're doing right, and what they're doing wrong. Jan 9, 2009
• PPC Landing Pages: PPC Visitors Have ADD
  The first and most important objective of the landing page is to convince the visitor that they've come to the right place. If this crucial first step doesn't happen, most visitors will hit the back button and click on one of your competitor's ads. Dec 18, 2008
• PPC Landing Pages: The End of the Line -- Or the Beginning?
  Amateur PPC advertisers ignore the importance of landing pages entirely. Sophisticated advertisers know that PPC landing page design and testing is at least as important as building and optimizing great ad groups with great ads. Expert PPC advertisers realize that PPC landing pages have more impact on conversion rates and ROI than anything else they can do. Dec 4, 2008
• More from the Mailbag: Quality Score Mysteries and Great PPC Learning Resources
  David digs into the reader mailbag to discuss Google's quality score issues, and some good beginner resources for learning PPC advertising. Nov 20, 2008
• The Good, the Bad and the Ugly: Click-Through and Conversion Rates
  What's a good click-through rate? What's a good conversion rate? That's not an easy question to generalize on, but there are some guidelines that can help you see if yours is acceptable. Nov 13, 2008
• The Account Quality Score: Money Pit for the Uninformed
  In Google AdWords, an ad's Quality Score calculation is based on how well the account's campaigns have performed over time, especially in terms of CTR. So what happens with new accounts? Since there's no CTR data on which to base QS, how does Google determine minimum bids? Nov 6, 2008
• Those Mysterious Quality Scores: Fundamentally Simple
  The quality scoring system used for search engine ads is based on a complex group and series of calculations that take into consideration hundreds of factors that the search engines won't reveal. But you don't need to know what those factors are, as long as you create your campaigns correctly and make sure you're giving visitors what they're looking for. Oct 27, 2008
• Measuring a Text Ad's Effectiveness
  Testing and improving ad copy is essential to optimizing overall PPC campaign performance. Improving ad text leads to better CTR and quality score, which means it can help drive your CPC down, and/or let you buy more clicks per dollar. So it has a direct impact on your campaign's ability to increase the number of profitable sales. Oct 20, 2008
• Reading the Tea Leaves: Interpreting Keyword Reports
  Once enough data has accumulated, it's important to run reports and take action based on the data. But what do all those numbers mean, and how should we make adjustments to improve PPC campaign performance? Oct 13, 2008
• Judging PPC Performance: Focus on Conversions, Part 2
  Should you delete or pause under-performing keywords - or simply adjust their bid prices? The answer will vary by advertiser, but one thing is constant: decisions about keyword and ad performance should mainly depend on conversion performance. Oct 6, 2008
• Judging PPC Performance: Focus on Conversions
  Knowing how and when to make decisions about your PPC campaign's keyword and ad performance can make or break your campaign. Just remember that almost every action you take to improve your PPC ad campaign should be based on conversion data. Sep 29, 2008
• PPC Bidding Strategies: Prudence vs. Aggressiveness
  When it comes to PPC bids, should you start low and build up? Or start high and come down? As with many things, the right strategy for your company depends on your situation and objectives. Sep 22, 2008
• Show Me the Money: Bidding for Profitability
  How much should you bid? How do you know if your PPC campaign is working? Setting ad group bid prices at the beginning of a campaign is one of the more challenging tasks for many PPC advertisers. The answers are a snap once you know the fundamentals. Sep 15, 2008
• Killer PPC Ads: The Final Word
  These simple guidelines will pave the way to pay-per-click nirvana: double-digit click-through-rates. Sep 8, 2008
• Killer PPC Ads: The Fundamentals
  Writing small, punchy ads requires plenty of art and science. These guidelines will help get more clicks and stymie your competitors. Aug 25, 2008
• Tightly-Themed Ad Groups: The PPC Pro Advantage
  Small, tight ad groups are the key to getting double-digit click-through rates. See exactly how the pros break down long keyword lists into powerful ad group packages. Aug 18, 2008
• Dynamic Keyword Insertion: Friend or Foe?
  Dynamic Keyword Insertion (DKI) can sometimes help improve ad campaign results. But you'd be surprised how often it's a bad move. Indiscriminate use of DKI can result in generic ad copy and diluted messages that fail to match the searcher's intent or need. Aug 11, 2008
• Awesome Ad Groups: Small is Good
  Trying to fit all your keywords in one ad group is not going to get you the results you want. Get those double-digit click-through rates with small, tightly-themed ad groups. Aug 4, 2008
• More Killer Keyword Techniques: Personas and Buckets
  Learn how to use personas and bucket lists to create huge killer keyword lists like the pros. Jul 28, 2008
• PPC Keyword Sets: Words to the Wise
  Keyword lists are the bedrock of a successful PPC ad campaign. Learn how to get started assembling lists that pack the most powerful advertising punch. Jul 21, 2008
• Creating PPC Campaigns: the 'Live or Die' Settings
  Think you know the right way to set up a new PPC campaign? Paying close attention to the details many advertisers miss can position you for success and help you avoid common pitfalls. Jul 14, 2008
• PPC Advertising: Art or Science?
  Pay-per-click advertising is 10 percent art, and 90 percent science. Learn the fundamentals and secrets of successful PPC advertising in this new weekly series. Jul 7, 2008
• Hot, Tiny Ads: Banner Ads for Mobile Screens
  Mobile content ads have to work especially hard, given their small size. The Content Advertising series winds up with a recap of best practices for designing small ads with big impact. Jun 23, 2008
• Google Mobile Advertising on the Content Network
  Creating a mobile ad campaign that displays banner ads on Google's mobile content network can be ideal for businesses that rely on phone calls to start or close a sale. And it won't require mobile Web site design, because clicks on the ad will be directed to a Google-supplied mobile-friendly page describing your business. Jun 16, 2008
• Google Mobile Advertising: Start Now!
  Mobile advertising revenue is expected to dwarf current ad spend on search and content networks. Understanding the dynamics of mobile search advertising is an essential starting point to creating great mobile content ad campaigns. Jun 9, 2008
• Google Mobile Advertising: It's Time to Start
  Now that you've mastered "traditional" content advertising, it's time to take on the category that Google says will deliver revenue that dwarfs search advertising: mobile. Jun 2, 2008
• Placement-Targeted Campaigns: Taming the Beast
  Having trouble with Google AdWords placement-targeted campaigns? Learn the secrets of getting those stalled campaigns off the ground, churning out conversions like the best search campaigns. May 19, 2008
• Google AdWords Editor a Great Tool for Content -- and for Yahoo/Microsoft!
  Time is money, and these two tips will free up many moneymaking hours for you. See how Google has created a tool that will increase ad revenue for itself, but for Yahoo and Microsoft as well. May 12, 2008
• Want to Double Conversions in One Month? Split Those Ad Groups
  Content Advertising strategy put to the test: Would your boss be happy if your campaign conversion rates doubled in 30 days? May 5, 2008
• Killer Site Targeting: PPC Content Scrape & Bake Tools
  Successful placement-targeted content campaigns depend on showing your ads on all the right sites. Here's a new tool and methodology for finding them all. Apr 28, 2008
• The Google Content Ad Fraud Lawsuit: Just the Facts, Ma'am
  Google's being sued for tricking advertisers into advertising on its content network – but the truth may be more damning than the lawsuit claims. Or is there a fatal mistake in the lawsuit filing? Apr 24, 2008
• B2B Advertising Brilliance: Word Frequency Techniques for Killer PPC Campaigns
  Easy step-by-step instructions for building killer B2B PPC "content ad group" keyword lists. Apr 21, 2008
• Content Ad Campaign Keyword Strategy Revisited - Part 2
  A keyword-targeted content ad group's keywords should describe the pages/sites where an ad should appear. The best keyword list is composed of words/phrases that appear most frequently on the target sites' pages. Apr 14, 2008
• A Look at Demographic Bidding for AdWords
  Google's new demographic bidding for content campaigns seems to promise much better control over where ads are served, and hence better ROI. While it does have its limitations, I consider it a "must try" tool for content advertisers. Apr 7, 2008
• Content Ad Campaign Keyword Strategy Revisited
  The keywords you choose for content ads play a different role than they do for search ads; a point that's often tough for search advertisers to grasp. By using a new method for building content keyword lists, you can gain ultimate control over the destinations for your ads. Mar 31, 2008
• Non-Text Contextual Ads: Quality Score and Bidding Strategy
  Running banner ad campaigns on Google's content networks requires different thinking than text ad campaigns -- thinking that's surprisingly counter-intuitive. Mar 24, 2008
• Tips for Google Site and Category Exclusion Tool
  The 100 worst sites on the Internet: would you want your company's ads shown there? Solution: Google Content Advertising Site and Category Exclusion Tool. Mar 17, 2008
• Every Picture Tells a Story: Non-text Contextual Ads
  Like contextual text ads, image ads must distract the user and sell a product quickly. See four examples of image ads that accomplish this with varying degrees of success. Mar 10, 2008
• Contextual Advertising Best Practices: Banners and Video Ads
  Google AdWords reinvented the text ad. Now: banners, video ads, animated banners. Mar 3, 2008
• Google AdWords Contextual Advertising Mystery Solved
  Google AdWords contextual advertising created one of the search world's greatest mysteries. Solved here. Feb 25, 2008
• Google AdWords Targeting: Expect More, Pay Less
  Google Contextual advertising offers placement targeting. How to expect more, pay less in Content Advertising. Feb 11, 2008
• Contextual Advertising: How to Target Sites in AdSense
  Forget Microsoft-Yahoo. Make more money in contextual advertising. Here's how to use site targeting in the Google Content Advertising network. Feb 4, 2008
• Inside AdWords and Contextual Advertising: The Tipping Point
  Once the ugly stepchild of online ads, contextual advertising has shed its "remnant inventory" reputation. Here's what you need to know now. Jan 28, 2008
• How To Use Google Site Exclusion Tool to Increase ROI
  Google Content Network Site Exclusion: Why it's the ultimate tool campaign profitability. Jan 14, 2008
• Increase ROI: Google Performance Placement Reports
  AdWords provides visibility and control of PPC campaigns. Now content advertising does. Jan 7, 2008
• B2B Marketing, Road Rules for Content Advertising
  A golden compass to find the secrets of B2B content advertising. Dec 17, 2007
• Content Advertising Best Practices in Action
  Dog collar, exotic, apparel, girl, exotic pets, wildlife: Content advertising keywords and other best practices. Dec 10, 2007
• How Google, Yahoo Content Ad Matching Really Works
  Search engine content ad networks: Google, Yahoo "secret sauce" algorithms. Look inside. Dec 3, 2007
• The Five Commandments of Content Advertising
  What do you get when you mix content ads with Britney Spears? This week in Content Advertising. Nov 26, 2007
• Content Advertising Explained - Part 3
  Content ad copywriting: The Good, The Bad and The Malthusian. Nov 19, 2007
• Content Advertising Explained - Part 2
  Content Advertising. It's the marketing strategy underlying GoogClick. Find out why it's so powerful. Nov 12, 2007
• Content Advertising Explained
  Consumptive. Confusing. Content advertising eats budget and baffles marketers. Solutions found here: weekly. Nov 5, 2007

Where Has Waldo Been?

I just realized today how absent I’ve been from this blog. I don’t really know what’s going to come out in the post, as usual I’m just doing it on the fly. So I guess I’ll try and explain what I’ve been up to lately.

ASW Vegas/Early January

I did not attend ASW Vegas for a couple reasons. One being that I’m not 21 and just watching everybody gamble would make me want to cry. Second being I wouldn’t be allowed into the actual conference, which I have described about 1,000 times how RETARDED that is. I also felt like I needed a break from affiliate marketing and life in general.

So I decided to go on a road trip. Me and 4 of my friends drove straight from NY to Disney World in Florida, I was able to hook us up with a suite with Amex points so they were able to cut down on a lot of their costs. We had a total blast and every single day was nothing but fun. Except for the fact that…

Affiliate Marketing Meltdown

All I had been hoping for that was when I went on the road trip, everything with AM would be going fine. I wasn’t going to spend a minute doing work - and I didn’t. But a part of me just laughed and knew something would go wrong.

So in a nutshell, I have a personal bank account and a business bank account. All my affiliate revenue goes into my business bank account, and I just put what I need into my personal bank account (so it doesn’t have that much). Well for some reason I had my old personal Amex Platinum on one of my advertising accounts, and it racked up $75k in like a week and a half. I needed to go to the bank and shift 75k to my personal account, but obviously being in Florida didn’t allow that to happen and I didn’t want to have to try to find a bank in Florida and deal with it. I was on vacation and I was NOT going to work.

So I just shrugged it off and Amex froze my account. Which wasn’t a big deal either because the very next day both of my advertising accounts got slapped. Google got slapped, and Facebook disabled my whole account. The FB thing didn’t make any sense and I got it turned back on today, but the Google slap I had coming. Basically EVERYTHING got shut down, and surprisingly I didn’t let that affect my vacation at all. I got back home and got on the grind, and I’m about halfway to where I currently was. My employee put together a graph for us to laugh at, so I figured I’d share it haha. This is January

Today I think will be 6k profit about, so the climb back to 10k is en route.

Google Updates

Just to kind of share my experiences with Google, nothing has really changed at all for me over the past few months. Go to the Adwords category of my blog and not much has changed from that information.

You can still use the destination URL trick. They still slap you out of nowhere. You still have to bid high to start and then lower bids.

Facebook Updates

Facebook has been a changing beast, in bad ways. ANYTHING diet related they know to disapprove instantly. Even if you want to cloak your ads, getting decent adcopy through will be hard because they can sniff it out. You can cloak in other verticals though and still get it through, but eventually they’re probably going to catch and disapprove it.

The trick to Facebook traffic is just volume of ads. You can make 50 ads with a $500 budget. If you delete 45 of the ads, the remaining 5 won’t spend $500 (assuming you’re just maxing out your volume). So when I have Matt make a Facebook campaign, he usually makes around 50-100 ads per campaign. That’s how you get volume. Getting things approved helps too, lol.

Employees Rock

Seriously, go out and hire one. Find a smart Chinese kid at your local college and pay him $8/hr and tell him he gets to work out of your house and gets to come to work naked if he wants. It’s worth it.

Matt is now to the point where he can create new campaigns, run, and manage them without my help. I usually have to get initial things going, make the right landing page, and give him some ad copy. But other than that, he can replicate and manage things which is REALLY nice. It gives me more time to talk to my contacts and set up better deals. And gives me more time to play Xbox.

Secret Plans

I’ve been working a lot recently on some secret plans which I’m not going to talk about right now. Maybe in a month I can speak more about it, but it’s been taking up a good portion of time recently.

Referrals Kickin’ Ass Seabass

I usually get about 95% noob referrals that never make me money (due to the nature of this blog I guess), but this month I’ve actually brought in some nice change from referrals. Here’s roughly what each network has made me this month :

CX Digital (92 referrals) : $1,300
Hydra (68 referrals) : $1,200
Neverblue (223 referrals) : $800
Azoogle (40 referrals) : $200

Judging from the crappy 2% I get (5% of the profit they make from Hydra which is even crappier), my referrals have done around $175,000 revenue in January. Not bad guys! Most of it came from a few affiliates, so more power to them.

The Future

What’s in my future? Ermmmmm…probably a checklist :

-Keep doing what I’m doing
-Secret plans
-More road trips and crazy fun stuff
-Trip to Cali next month to meet with a business partner
-ad:tech San Fran in April
-ASE this summer WHERE I WILL BE 21
-Hopefully blogging more

LOST is on soon, so see ya!

List of PPC Search Networks

I'd like to make a list of all the different PPC networks that have showed promise. I won't include the big 3. Please reply and I will update the OP. Where possible, I'd also like to include the type of demographic and the scope of the advertising.

1. Looksmart
2. Marchex (GoClick/AdHere)
3. AdSonar (Quigo) - (Huge companies like AOL, NYTimes, Fox)

Tons of impressions, low CTR (I think it has to do with the placement of the advertisements - placed on AOL and NYTimes currently. Testing different ads to see if this helps. Clicks that are being received don't convert to the merchant.. targeting is an issue on general traffic sourcing.)

4. FindIt-Quick.com
5. 7Search
6. Pulse360 (Moniker/Kanoodle)
7. Youtube PPC
8. Myspace PPC

18-24 Male: high daily volume, but not converting to the merchant lander, this shows that the clicks are either not on purpose or just happy clicking. I'm going to pause this age group for offer 1.
9. Facebook PPC

10. Bidvertiser
11. FindWhat
12. Findology
13. Search123
14. Enhance Interactive
15. AmpKeywords.com
16. Text Link Ads
17. Go Wholesale
18. Miva
19. Ask.com
20. Search Anyway
21. JumpTap (Mobile market)
22. Copernic Media
23. Clicksor
24. Search Feed
25. Mama
26. StumbleUpon

My PPL Strategy For Email And Zip Submit

1) Go to overture and look for search count on the offer name.

2) If over 5000 searches or more, I look for other related kws to access demand. (I'm not gonna waste my time on small inky little offers, but it's up to you. That's just personal preference. You CAN make money with offers having low volume of searches too.)

3) If little demand, chuck.

4) If decent or good demand, take this MAIN OFFER keyword (e.g) Walmart $500 Giftcard, use the KW "Walmart", and plug it into any of your keyword tools and get 200-500 targetted keywords (e.g) google keyword tool, seo keyword tool, keyword elite...etc.

5) Go through the kws you got and chuck unrelated kws. (Don't just slap them on your campaign, you'll be shooting yourself in the foot when you find that a generic keyword got 300 clicks in 2 hours and you lost $100 bucks just b/c you didn't take 10-15 mins to go through your kw list before using them (I made this same mistake when I started out, don't go through what I did).

6) Group these 200-500 keywords into common themes adgroups and upload them on Google, Yahoo or MSN, whichever one you choose. (I "usually" start with Google and test the waters, but will DEFINITELY branch out to Yahoo and MSN if campaign is profitable).

7) Remember to use ALEXA keywords. This is especially important for testing phase b/c these kws will tell you how well the offer converts. (TIP: From my own experience, if you can't get alexa keywords to work on an email/zip campaign, chances are other related keywords won't convert well either)

8 ) I usually bid around .23-.35 initially for testing. But this varies depending on which market too. You obvioulsy won't get position bidding .35 on a Car Insurance campaign. (Yes, you may lose money initially, but you gotta lose some to gain some. Once you figure out the coverting kws, you dump the losers and bid for profitability on the converting kws).

9) Setup all the keywords and adgroups in tightly theme groups. (Skip this step and be lazy and you'll NEVER become a super affiliate. This business is not a get rich quick business).

10) Set a daily budget of $10-20. (I never exceed $50 on testing phase even if I think the campaign will be very profitable).

11) Track in the next few days for profitability.

12) Don't adjust bids or keywords with 5-10 clicks. You gotta let things run to see how they pan out in the LONG run.

13) If after tweaking, you're still losing money, chuck. (Welcome to the reality of online marketing, you've just lost $20 on a losing campaign, it happens all the time).

14) At this point, you can choose to stump on the floor, whine, cry, say CPA affiliate marketing doesn't work, and give up. (But I don't, although I know some will... this business is not for everyone, risk and loss is THERE, but so is awesome REWARDS).

15) On the other hand, if campaign is profitable, you BETTER start adding more keywords, tracking, optimizing, and BUILD this baby up! B/c you're on your way to the 10k club!

16) Add more keywords, optimize campaign, diversify to other search engines, tweak...rinse and repeat to other offers...

17) Add more keywords, optimize campaign, diversify to other search engines, tweak...rinse and repeat to other offers...

18 ) Add more keywords, optimize campaign, diversify to other search engines, tweak...rinse and repeat to other offers...

19) Add more keywords, optimize campaign, diversify to other search engines, tweak...rinse and repeat to other offers...

20) Get the point?




Btw, it took me over half an hour typing this. So if you're starting out and you're reading this, you BETTER TAKE ACTION! Or I'm coming after ya!

Screwed Over!

Man, I just got screwed over. One advertiser is refusing to pay me because of what they deemed was poor lead quality. These are the same idiots who told me to turn up the volume in January and now they are refusing to pay me. Now I am out $8,200+. Oh well. Life goes on.

Cheers,

How I Went From $6 Profit/day to $10,000 Profit/day in 1 Month

I hate long titles, but I couldn’t really think of any other way to shorten it. At the beginning of December I wrote a post saying how I made only $186 profit in November. That’s about $6 profit per day. I listed the reasons why, and I also listed what I was going to do to completely turn it around. Was I joking?

Just a couple days ago profits on my campaigns hit $10,000/day. The offers I run are not seasonal, they actually do a lot worse around the holidays. It’s consistent as well, not 10k today and 500 tomorrow.

This didn’t happen over-night, it took some time, but in 1 month I increased my profit by 166566%! I’ll do my best to share as many of the reasons why I was able to do this :

Hard work. I had to just buckle down and choose not to be lazy and do some work. The next challenge is staying hard at work, as the more money you make, the easier it is to become lazy.

Play the hand I was dealt. Last month one of the big reasons I tanked was the breakup with my girlfriend. Was I able to overcome that, forget about it, and not think about it all month? Nope, I wasn’t. Trying to do something like that is completely impossible, something like that will take months. What I did realize is that all you can do is play the hand you were dealt. If you’re dealt what seems like a crappy hand, don’t cry about it. Man up, take what’s good from it, and play it out to the best of your ability. I had lost the relationship portion to my life which definitely sucks more than anything, but I realized what I had left, and what I had left was business. Instead of crying about what I lost, I learned to make the best of what I had.

Focused on 1 offer. Yep, I don’t have 10 campaigns making $1,000/day. I have 1 campaign making $10,000/day. I focused all my power and concentration on 1 thing, and it paid off. I’m still going to work on scaling what I have and getting that to $15-20k/day and ride that out as long as possible.

Focused on traffic that works. My last post was about some smaller traffic sources that simply weren’t converting. I got ripped on by a few people about it, but hey rip away. I have 2 huge sources of traffic. One is Google, and the other I’m not going to tell you :). Rather than try and fight to get the 10 other sources to all work, I just scaled and raped the two big ones that were working.

Focused on volume over conversion. I tested a few pages and some variations to find the best converting page and ads, but most of the work has just come from working on more volume. Right now the revenue is around $19,000 for $10,000 profit, so I’m happy enough with that. But with volume potential as high as it is, it’s more worth it to work on that. So every day is used making new ads, new campaigns, different pages, etc.

Those are the main reasons I can kind of give out without revealing too much.

I just want to prove to everybody out there that it’s completely possible to go from the bottom to the top, and FAST.

From a business perspective, last month was the worst month ever. This month was the best month ever. Affiliate marketing is all about roller coasters, I just have to make sure to stay at this peak as long as possible. Where do I go from here? I’m not changing a thing, I’m just going to scale scale scale. The first week of December I was happy when it was doing $700 profit/day. In a week or so it was up to $3k, then jumped in another week to $5k, then in about 3 days up to $10k. I’m just going to keep on churning out the traffic and hoping I don’t get slapped lol.

Oh and my employee did nothing to help me make the money, I did it all myself he did nothing. I’m probably going to just fire him.

Happy New Year!

Why Internet Marketing Gurus Are Hated

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